Value proposition

Global Digital Out-of-Home

DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community while exploring the growing role of #DOOH in today’s Omnichannel mix

Membership in the global DPAA community brings many business acceleration benefits, including a wide array of products such as DPAA Short Connects interview series, DPAA Homeroom educational seminars, DPAA Town Hall private member events, DPAA DOOHDAVOS leadership seminars and DPAA Task Force special initiatives including our WE.DOOH women’s empowerment initiative.

DPAA provides a forum for global collaboration between digital networks, ad tech firms, research companies, content providers, media agencies and advertisers. DPAA members have access to our extensive database of: research; best practices and case studies; tools for planning, training and forecasting; social media amplification and news circulation; insights on software and hardware solutions; and further integration into the global advertising ecosystem.

The annual "DPAA Summit" brings together over 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and other innovators for a full day of presentations, panels, case studies, networking and experiential exhibits.

out of home advertising, digital out of home advertising, omnichannel marketing, research, technology, adtech, innovation, programmatic, martech, and digital place-based advertising