Value proposition

Authoritative analysis of the issues, events, trends and strategies shaping
healthcare communications.

Med Ad News provides the $1 Trillion pharmaceutical industry with need-to-know business information. We continue our tradition of disseminating original, thought-provoking content with the intent of providing the busy pharmaceutical executive with insight into industry trends that will affect their business, as well as the industry in its entirety.

Written primarily by our editors and staff reporters, Med Ad News provides broad coverage of pharmaceutical business, product marketing, and healthcare communications. Med Ad News, provides readers with business intelligence that will impact their company’s performance. Med Ad News, launched in 1982, has been the magazine of choice for insight into successful business and marketing strategies.

We offer a multitude of Web-based products designed to keep the busy pharmaceutical executive current on news and events. Through our industry leading Website, PharmaLive.com, and e-mail-based newsletters, including Daily Advantage and Medicine Avenue, readers can receive information deemed critical to their role.

To provide business executives with a forum for interaction, we host our annual Med Ad News Manny Awards, celebrating excellence in creativity surrounding the marketing of health and wellness. Events provide attendees with the opportunity to meet industry leaders, understand successful business strategies, and gain insight into issues affecting the industry currently, and in the long term.