Value proposition

¡Tómate la vida!

We are Postobón, a 100% Colombian company that is part of the Ardila Lülle Organization, one of the main business groups in Latin America.

For 115 years we have accompanied the Colombians, giving them multiple options to take their lives, enjoying a wide portfolio of products with more than 35 brands and nearly 500 presentations in the categories: soft drinks, waters, fruit drinks, moisturizers, energizers, tea and beer, consolidating our leadership in the market in the non-alcoholic beverage category.

To speak of Postobón is to refer to a company that has left its mark in Colombia thanks to its innovation, business vision, capacity for adaptation and transformation, conditions that allow it to maintain leadership with commitment, sustainability and with the development of the country.

We currently have 71 headquarters between production plants and distribution centers, which allow you to reach 90% of the national territory. Through an exercise of exports and distribution by third parties with whom we have relevant commercial agreements, we have a presence in 19 countries (Canada, United States, Mexico, Guatemala, Honduras, El Salvador, Panama, Aruba, Curacao, Ecuador, Chile, Spain, France, Italy, Switzerland, Germany, Portugal, Czech Republic and Australia).

Our human team is made up of about 12,000 people who put all their skills and talent to achieve the goals we have proposed, we like to have human beings who see life with positivism and are an example of integrity.