Value proposition

Going beyond cotton- New EU Project harnesses collaboration & cutting-edge technology to create circular fashion.

Twelve pioneering players in the fashion and textile industries are breaking new ground by demonstrating an entirely circular model for commercial garment production. This is a world first in the fashion industry. The consortium of brands, manufacturers, suppliers, innovators and research institutes participating in the European Union-funded “New Cotton Project”, will prove that circular, sustainable fashion is not only an ambition, but can be achieved today. The project also aims to act as an inspiration and steppingstone for further, even bigger circular initiatives in the industry going forward.