We serve the world of commerce marketing through a robust member community & by tracking the latest news & insights.
The Path to Purchase Institute (P2PI) offers consumer product marketing executives and brand managers a holistic, 360-degree view of the shopper journey. Covering all components of the omnichannel path to purchase — from in-store to digital — P2PI combines insights, research and inspiration to drive success and innovation for our executive audience. Tracking trends, spotlighting best practices and sharing the tools for success, P2PI is committed to serving the needs of consumer brand marketers, retailers, agencies and solution providers in the quickly evolving realm of commerce marketing. Our areas of focus include in-store experience/activations, digital commerce, retail media, brand marketing, consumer trends/shopper behavior, insights and analytics.
the path to purchase, brands, retailers, solution providers, shopper marketing, Path to Purchase Expo, Shopper Summit, Leadership University, marketers of consumer products, marketers of consumer services, branding, retail, and industry research
The Path to Purchase Institute provides the tools, the knowledge and the community necessary to integrate and execute against today's shopper marketing demands.
Corporate | Type | Tweets | Articles | |
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Ulta Beauty Retail and Distribution, Retail | Ulta Beauty Retail and Distribution, Retail | Other 5 Mar 2024 | | |
Nielsen Polling institute, Software Development | Nielsen Polling institute, Software Development | Other 24 Apr 2019 | | |
Verizon Telecoms, IT Services and IT Consulting | Verizon Telecoms, IT Services and IT Consulting | Other 27 Sep 2018 | | |
Amazon IT services, Consumer Electronics, Software Development | Amazon IT services, Consumer Electronics, Software Development | Other 1 Jun 2020 | | |
Lever Food, Consumer Goods, Software Development | Lever Food, Consumer Goods, Software Development | Other 1 Jun 2021 12 Dec 2023 | | |
FedEx Delivery, Freight and Package Transportation | FedEx Delivery, Freight and Package Transportation | Other 16 Jul 2019 | | |
L'Oréal Cosmetics, Personal Care Product Manufacturing | L'Oréal Cosmetics, Personal Care Product Manufacturing | Other 22 May 2019 | | |
SAP IT services, Software, Software Development | SAP IT services, Software, Software Development | Other 11 Jun 2019 | | |
Nestlé Food, Food and Beverage Services | Nestlé Food, Food and Beverage Services | Other 29 Oct 2020 | | |
Johnson & Johnson Pharmaceutical, Hospitals and Health Care | Johnson & Johnson Pharmaceutical, Hospitals and Health Care | Other 13 Jul 2020 | |