Value proposition

Re-inventing the classics to create Snacks With Benefits

At Indie Bay, we create snacks with benefits.

Our mission is to innovate, taking the best of what has been before and adding the latest in taste and tech, crafting delicious snacks that are healthier than the alternatives.

We launched in the spring of 2016 and with the support of the owner of Tyrrell’s crisps, we are updating the classics starting with the sleepy pretzel. The result was Pretzel Bites; a total reinvention of the original. They currently come in three flavours: Spelt and Rock Salt, Superseeds and Quinoa and Cracked Pepper. Crunchy and delicious, they contain only natural ingredients with most flavours less than a hundred calories per pack.

Everyone at Indie Bay is committed to improving the lives of the community we serve. Our products do good by helping people make healthier snacking choices and we have also pledged from day one that every bag sold will contribute money to charity.

We all love to snack, but we don’t want to feel lousy for doing so. Connect with us as we continue to find joy in the unexpected.