Value proposition

Love the planet you play on

We’re Frugi, the people and planet-conscious childrenswear brand on a mission to inspire a love for the planet we play on. ​

Born in 2004 from a parent's need for sustainable clothing, we’ve become a global destination known for our clever designs and vibrant prints. ​Crafted to keep up with the wildest playtimes, we’re on a mission to make clothing last even longer. Breaking ground with the Circular Textiles Foundation, we’ve pioneered the planet’s first certified childrenswear collection that can be recycled into new clothes. ​

From GOTS-certified organic cotton to recycled fibres, there’s thought in every thread.

clothes, children, ethical, business, maternity, breastfeeding, sustainability, design, environmental, GOTS, Soil Association, twinning, Cornwall, marketing, PR, social media, recruitment, fashion, organic cotton, and recycled plastic