Value proposition

The largest Publishing house for books in Serbia and the region.


Laguna Publishing is the leading and one of the largest publishing houses in the region, with the vision to raise standards in the field of book publishing to a higher level, so that more cities in Serbia get bookstores that do not lag behind the best European bookstores, to promote the culture of reading and to activate the local community through socially responsible business, develop local brands and promote positive business.

Although we operate as two legal entities, DELFI bookstores and IP Laguna work closely together under a recognizable brand – Laguna Readers Club with over 500,000 members who enjoy discounts and regularly visit our bookstores.

In Serbia, we have over 40 bookstores in prestigious locations in Belgrade, Jagodina, Kragujevac, Kraljevo, Niš, Novi Sad, Pančevo, Požarevac, Sremska Mitrovica, Subotica, Valjevo, Vršac, Čačak, Šabac, Kruševac, Uzice, Gornji Milanovac, Zrenjanin, Lazarevac, Smederevo and Lebane.

Laguna has been successfully operating for more than 18 years and has built its reputation in the publishing industry on proven values, to which it is devoted since its founding. Over the years, the interests of the publishing house have inextricably intertwined with the interests of the people and the community in which Laguna operates. Responsibility for the progress of the local community is embedded in the foundations of the corporate culture of Laguna and pervades all actions.
The leader is obliged to contribute to the preservation and promotion of proven human values, but also to actively encourage the implementation of contemporary achievements of civilization. In an effort to take over part of its own responsibility, Laguna has taken a strategic focus on continuous investment in the local community and local projects.

Books and Publishing