Value proposition

Mark life's most precious moments.



Jewellery made to commemorate love, hope and everything in between.

“When I started Chupi, I fell in love with the idea that jewellery is a piece of the future. Each piece is about the moment it will mark, how we commemorate those moments in our lives.”
Chupi Sweetman, Founder & CEO

At Chupi, we see jewellery as the autobiography of our lives. Every piece we create is designed to mark our most precious moments, milestones, and memories; to be worn as a connection to our past and serve as heirlooms for our next generations. This thread of storytelling is woven through everything we do, connecting us and our community.

Beautifully designed, consciously made
As much a beautiful design object as functional packaging, our suite is made almost exclusively with natural, biodegradable and sustainable materials, from paper and card to silk and organic cotton. Working with renowned packaging designer Vincent Villagér, our goal was to design packaging that could live on as keepsakes and equally be easily recycled.

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