Value proposition

Family-Owned • Women-Run • Circa ‘49

Welcome to Smarties Candy Company, a dynamic family-owned business celebrating 75 years of sweet success since our establishment in 1949 by the visionary Edward Dee. Today, our company is proudly women-run, led by 5th generation candy makers, Co-Presidents Sarah Dee, Jessica Dee Sawyer, and Liz Dee alongside the incredible Smarties Team.

At Smarties Candy Company, we take pride in crafting joy through our wide array of delectable treats. With over 2 billion candy rolls produced annually, our commitment to quality and innovation shines through. Our candy-making legacy thrives in two state-of-the-art facilities located in Union, New Jersey, and Newmarket, Ontario, where Smarties are meticulously crafted 24 hours a day. For more information on local employment opportunities reach out to us at smarties.com/contact-us.

Smarties are more than an iconic candy; they're a tradition, a symbol of celebration, and a burst of flavor that transcends generations. Our diverse product lineup includes the timeless Original Smarties® rolls, available in Smarties® Mini, Giant Smarties®, and Mega Smarties® sizes. Explore the thrill of our X-treme Sour Smarties®, take a vacation with Tropical Smarties®, or express sweet sentiments with Love Hearts®. Our collection extends beyond rolls to Smarties® Candy Necklaces, Smarties® Candy Monies, Smarties® Lollies, Smarties® Mega Lollies, and the irresistibly chewy Smarties® Squashies. Explore our exclusive seasonal offerings with festively themed Smarties® packaging and products for Valentine’s Day, Easter, and Halloween. Those who can’t get enough can try Smarties® Smart Mix and Smarties® Parties variety bags!

As we continue to build sweet memories, Smarties Candy Company remains dedicated to spreading happiness wherever candy is enjoyed. Join us on our journey, and together, let's make every moment a little sweeter.