Value proposition

Driving your brand growth by transforming your marketing resources

Today more than ever marketers need to drive greater efficiencies and demonstrate both tangible improvements in Marketing RoI, and a strategic contribution to business growth.

And to enable you to do that you need:
* Focused and aligned teams
* Agile and consumer-centric marketing
* And effective and efficient processes

All too often we see three key symptoms that get in the way of Clients achieving that:
* An agency roster no longer fit-for-purpose
* Broken Client : Agency relationships
* And capabilities and resourcing issues

The Observatory International is the leading global management consultancy dedicated to helping companies drive brand growth by transforming their Marketing and Communications resources.

Here’s how we can help you:
Wherever you are in the world our Consultants help you transform your marketing resources using our proprietary methodologies and tools.

AGENCY ROSTER:
Agency Roster Modelling
Roster Rationalisation & Segmentation

CLIENT: AGENCY RELATIONSHIP MANAGEMENT
Best practice ways of working
Agency performance measurement
Agency Compensation Management

CAPABILITIES & RESOURCES
Agency Search & Selection
Best Practice Training
Marketing Organisation Design

We remain independent and impartial by taking no fees or payments from Agencies. We are motivated and driven by helping Marketing and Procurement professionals fulfil their potential and business objectives.

We've built our business over the last 14 years through word of mouth and loyal and satisfied clients who are happy to recommend us to others. So you can feel confident in the solutions we recommend.

We have offices in London, Hamburg, Johannesburg, Dubai, Hong Kong, Singapore and Seoul.

And if you think a career helping many of the world’s leading brands transform their marketing and communications resources is for you, we’d be delighted to hear from you.

Prioritising resource allocation, Aligning and training teams, Agency selection & pitch consultancy, Measuring performance and profitability, Fee benchmarking and negotiation, and Transforming internal and agency processes