Value proposition

A community empower brand offering clothing and accessories for Black liberation.

Run The World is a Community Empowerment Brand that was founded by Oakland natives, Victor Sandifer and Demont Oliver, in 2013. Run The World is a community engagement and education initiative as well as a people's retail company offering high-quality clothing and accessories for Black liberation.

The brand logo is an interpretation of the Adinkra symbol known as Sankofa. Run The World Sankofa symbol is designed with a globe in its stomach, which signifies the brand’s motto “Look Back, Give Back to the World.” Looking back and giving back to your community with your passion is what the brand believes it means to Run The World.

Clothing, Design, Art, Activism, Community Engagement, Community Education, Black Power, Black Liberation, Uplift, Educate, and Empower