Value proposition

Building enterprise startups is different. Products take longer. Go-to-markets are more complex. Common wisdom on product-market-fit isn’t enough to unlock growth. There’s a missing link for enterprise called Go-To-Market Fit. Then, growth happens and everything changes. The startup suddenly shifts from “don’t die” Survival mode to “how-do-we-win” Thrival mode. What used to work maddeningly no longer works. And at a very personal level, becoming a market leader depends on everyone, including the CEO, unlearning the very things that made them successful.

Survival to Thrival is a mind-meld of a three-time entrepreneur, a long-time venture capitalist, and other enterprise entrepreneurs, which demystifies building enterprise startups. Our mission is to help you succeed, to anticipate what is next, and most importantly, to know that you are not alone. If you are an enterprise or B2B entrepreneur, these books are for you. Survive well. Thrive well. Pass it on.

Enterprise, Entrepreneurs, Product Market Fit, Go To Market Fit, Founders, Enterprise Startups, Category leadership, Industry Leadership, Startups, and GTM Fit Playbook