Value proposition

SC30 Inc. is the off-court presence of four-time NBA Champion and two-time MVP, Stephen Curry, which prioritizes endeavors spanning brand partnerships, media, investments and philanthropy. With a focus of aligning purpose and profit, SC30 Inc. exists to deliver unparalleled products, experiences, content and opportunities. Launched in 2018, the nine-time NBA All-Star and founder set out to expand his footprint and impact beyond the game of basketball. An emerging figure in the Bay Area, the athlete’s brand touts a number of innovative and progressive consumer, entertainment and non-profit entities, such as Unanimous Media, which features award-winning media projects; Eat. Learn. Play. Foundation with wife Ayesha; and UNDERRATED, an inspiring lifestyle brand committed to providing equity, access and opportunity to underrepresented communities.

Motivated to challenge the status quo, SC30 Inc.’s ultimate vision is to inspire by Elevating the Underrated.