Value proposition

The Home for Planners & Strategists

The APG is a not-for-profit membership organization that promotes smarter thinking. We’re a community of planners and strategists in marketing and communications, based in London but with international reach. Est. in 1979 the APG is the longest established organisation representing the interests of communications strategists.

We believe in the power of strategy to solve business problems and transform brands. Our aim is to equip planners and strategists with the training and inspiration they need to be bold and rigorous thinkers.

Training, Noisy Thinking, Membership, Conferences, APG Creative Strategy Awards, Inspiration, Account Planning, Strategy, and Creative Strategy