Value proposition

Based in Den Bosch, The Netherlands, My Jewellery is a jewellery and fashion brand with attention for everyone.

Based in Den Bosch, The Netherlands, My Jewellery is a jewellery and fashion brand with attention for everyone. Driven by our ambition we embarked on this journey in the summer of 2011, and to this day a touch of summer is part of the My Jewellery DNA all year round. 


We offer affordable Dutch design, including jewellery, clothing, beauty and lifestyle products, that is accessible and wearable for everyone. Our motto ‘what are we celebrating today?’ is one we truly live by, as we seek to make things more fun for everyone, now and in the future. We are embracing our responsibility for a better tomorrow, because we want future generations to have something to celebrate too, and we truly believe that by viewing the future with optimism, attention and power, we can tackle any challenge that comes our way.

Over the years the development of our signature My Jewellery brand has taught us many lessons, all of which have made us even more ambitious than ever before, and that shows in the more than 600 employees, spread across our HQ, our warehouse and in 26 boutiques across the Netherlands, Belgium & Germany, who work passionately for My Jewellery. Ultimately, we all have one goal: innovating My Jewellery as a brand and a business!

For more information about our ongoing adventure:
Please visit my-jewellery.com or instagram@myjewellery