Value proposition

NEWGROVE is a leading expert in location analytics and customer insight.

We are leading experts in location-based customer intelligence and insight.

Established in 1992, we're a dynamic, innovative technology company specialising in location intelligence software. Altogether, the Newgrove team has more than a century’s experience of geospatial software development.

Our flagship product, Periscope®, is a complete location intelligence solution, enabling you to gain a new level of insight that can ensure your next commercial move is a profitable one.

Periscope® takes huge international datasets and turns them into actionable Google Maps-based visualisations designed to guide location planning, and property management, as well as facilitate targeted marketing and customer insight.

Using Periscope® you can:

• Make strategic decisions
• Match attributes of your locations to find similar locations
• Mitigate risk
• Improve customer acquisition/retention
• Increase profitability
• Optimise franchise planning

We are proud to have worked with a host of well-known clients, including Government agencies (national bodies, the European Union and The United Nations) and a host of national and international brands including Post Office, Morrisons, Paddy Power, Royal Mail, David Lloyd Leisure and many more.

If you want to learn the 'why'​ behind the 'what'​ and the 'where'​ of your location data, please ask us for a 10-minute demo of Periscope®.

Geospatial Business Intelligence, Big Data, Location Intelligence, Network Planning, Customer Acquisition and Retention Solutions, Microsoft Azure Circle, SaaS, Google Maps Enterprise Partner, Dynamic Personalised Maps, Customer Insight, Whitespace, Revenue Predictor, Property Portfolio Management, Artificial Intelligence, Machine Learning, Genetic Algorithm, Neural Network, and Territory Planning