Value proposition

News Worth Waiting For.

The Sunday Post is one of Scotland’s best-loved and most-respected newspapers and has, for more than 100 years, told Scotland’s stories with courage and compassion. Part of DC Thomson, The Post’s renewed focus on campaigning and investigative journalism has been recognised with a series of industry awards in recent years.

The continuing evolution of the newspaper, founded in 1914 and home to Scotland’s cartoon icons, Oor Wullie and The Broons, has ensured its journalism remains a distinctive and respected voice in Scotland’s national conversation. In 2020, an award-winning marketing campaign hailed The Post’s News Worth Waiting For and, at the time, editor Jim Wilson said: “Our readers have been enjoying The Sunday Post for more than 100 years but the traditional strength of Sunday journalism, the ability to take time to tell stories with insight and depth, has never felt more important.”

The Sunday Post, based in Glasgow, is part of DC Thomson Media, one of the leading media creators in the UK with headquarters in Dundee, Scotland, and offices in Aberdeen, Glasgow and Fleet Street, London. DC Thomson Media publishes newspapers, magazines and comics, and has an extensive e-commerce and events portfolio alongside interests in gaming and radio.