Value proposition

Italian apparel and accessories for Smart Urban Mobility. Born in Milan in 1999.

Italian apparel and accessories company based in Milan, with in-house styling and R&D.
Established in 1999 with the launch of its iconic scooter leg cover: Termoscud®.

Created a new apparel and accessories market for “Smart Urban Mobility”.

Multichannel strategy: multi-brand motorcycle stores, department stores, mono-brand stores, outlet stores and ecommerce website.

Export more than 30% of total sales, growing at 15-20%

60% brand awareness among non-scooter users in top metropolitan areas

Accessories for moto & scooter, Technical Apparel for urban mobility, Rainwear, Urban mobility solutions, urban cycling apparel, motorcycle apparel, and scooter apprel