Value proposition

At Falken Tires, we pride ourselves on our automotive enthusiasm and passion for motorsports excellence. We are determined to differentiate the Falken brand from the competition by clearly demonstrating the quality of our products.

Known as a leader in high performance tire technology for cars, trucks, SUVs and crossovers, we are a global, full-line tire manufacturer with a long history of delivering high quality, high value products. Our longstanding dominance in motorsports is a testament to both consistent innovation and our commitment to excellence. There is no stronger validation of the caliber and superior technology of our tires than the endorsement of motorsports enthusiasts, and no greater proof of our exceptional quality than our many victories.

Furthermore, our in-house branding and creative capabilities, stemming from our fully staffed Creative Advertising department, allow us to maximize exposure and generate content that efficiently and effectively correlates with our brand image.

Founded in Japan in 1983, Falken was introduced to North America in 1985, with our North American Headquarters now located in Rancho Cucamonga, California, to go along with six distribution centers located in California, Florida, Illinois, New Jersey, Tennessee and Texas.

To learn more about career opportunities, please visit the Careers page on falkentire.com.

Ultra High Performance Tires, High Performance Tires, Motorsports, Drifting, Formula Drift, Innovation, Technology, and Advertising