Value proposition

Good stuff for motorbikes

Cycle Gear is the largest and fastest growing retailer of motorcycle parts and apparel in America. Our relentless commitment to industry-leading customer service has been the cornerstone of our success since we opened our first tiny store in Northern California in 1974. Since then we have opened over 160 stores in 39 states and show no sign of slowing down.

We are committed to carefully selecting and selling only the world’s best brands on our website as well as in our growing number of store locations nationwide. Cycle Gear is proud to be the largest retailer of a growing number of brands in America. By combining the best products, great prices, and an incredible selection with our never-ending commitment to providing the best customer service on the planet, you can see why we've been growing full throttle for decades!

In addition to being an industry leading retailer, Cycle Gear is also on the forefront of developing the sport. We offer grassroots racer support and donate to many local and national motorcycle charities. In addition, Cycle Gear participates in thousands of different motorcycle events and races every year, while we host over 1,000 bike nights annually at our stores across the country. Plus, on the legal front, we’re proud members and donate to the AMA, Blue Ribbon Coalition, Motorcycle Industry Council and ORBA. Getting behind the organizations that fight for our rights to ride is something we all have to do!

Motorcycles are in our blood......it’s what we’re all about.....and it’s our life-long mission to “Fuel America’s Passion to Ride”.

Cycle Gear is proud to be a part of the Comoto Family of Brands, which also includes RevZilla, J&P Cycles, REVER, and Common Tread. Comoto is America’s largest and fastest growing omni-channel platform in the powersports aftermarket-products industry; dedicated to advancing the experience of moto enthusiasts across the globe.

Retail, Specialty Retail, and Motorcycles