Value proposition

Dream Bikes, Perfect Fit

At Bespoke the concept is simple:

To stock the world's finest cycling products in an environment far removed from the typical bike shop; to view people as clients and not customers and to cultivate relationships and not merely transactions.

In a traditional bike shop there always seems to be a glass cabinet somewhere, filled with the lightest, most finely engineered, best looking components - the good stuff. At Bespoke we don't have one of those - we don't need to. The entire shop is a jumbo version of that cabinet, packed full of high quality, top performing bikes and components.

Everything we sell is the best tool for the job, has a story behind it, and is something we've personally tried and tested: From cutting-edge technology in carbon, alloy or steel to the most mundane accessories, we are entirely focused on helping you get the most out of your cycling, whatever you want to achieve on the bike.

At Bespoke we want to marry world-class products and the perfect bike fit with a level of customer service and support that is unique in the industry. And we offer this to everyone; there are no 'secret handshakes' here. Whether you are a complete beginner, an experienced sportive rider, an elite road racer, a Pro Triathlete or a veteran of numerous Tour de France campaigns (and we have had all these categories in the shop, sometimes at the same time) we would love to help make your cycling dreams a reality.

Bespoke Cycling
Dream bikes. Perfect fit.