Value proposition

For Boundless Journeys

Cycling is in the soul of Brooks England, a company that dates back to the roots of bike history.

Founded in 1866, everything the company does carries the same commitment, to the comfort of the rider, to outstanding standards of manufacture, carefully chosen, exceptional materials, purposeful design and ingenious solutions.

Brooks England is in the market to use its long expertise to give people that love cycling the freedom to explore, with the mission to inspire a spirit of discovery in every ride.

From saddles and bike accessories, to cycle bags and backpacks, the company creates timeless products that have been part of the lives of generations of cyclists, constantly refined and versatile enough to meet the demands of a modern life and any kind of cycling experience. Whether it is hand-worked vegetable tanned leather or all-weather, all-terrain vulcanized natural rubber, the materials are choosen to marry excellence with longevity.

In 2002, the company became part of the Selle Royal Group, one of the most successful companies of the cycling industry. Since the acquisition, Brooks England kept the factory in Birmingham, but relocated other functions in Italy at the headquarter of the group.

Cycling, Outdoor, Leisure, Lifestyle, Bike Saddles, Bike accessories and Cycling bags, and Premium Leather Goods Manufacturer