Value proposition

Whistles is a contemporary fashion brand, based in London.

A shopping destination for the busy, dynamic woman, we create timeless pieces with an intelligent sense of design. Collections are considered, wearable and yet distinct, with true seven days a week appeal, crafted to fit effortlessly into modern life.

With an increasing presence on the global fashion stage, we have become a destination for fashion editors and industry leaders alike, renowned for our of-the-moment collaborations with independent brands and our emphasis on quality and longevity.

Understated yet cool, throw on but never throwaway - this is real life fashion.

This is Whistles.