Value proposition

Text100 & Bite are now Archetype.

We help category-defining brands make their mark through hard-working, creative campaigns that change perceptions and spark action.

Our work is guided by the values that make Bite the agency it is: We work together to make your success, our success. We pair creative, meaningful ideas with flawless execution that delivers results. We operate with the speed of a startup, but with the scale of Next 15 Group.

The way your story is told makes a difference to your success, and we want to help you tell it.

COMMUNICATIONS:

We are a communications agency at heart, handling every aspect of a busy press office, from product launches and events, to media training and crisis communications. Our work fuses thoughtful strategy with flawless execution. Everything we do is grounded in audience insight and designed to help you change perceptions through hard-working, creative campaigns.

CONTENT:

We shape your messaging and positioning to tell your brand's true story. Our on-staff journalists produce a full range of PR and marketing material, from corporate narratives, through thought leadership and speeches, to blog posts and social content. We bring your story to life in a way that speaks directly to your audience and, in turn, delivers real business results.

COMMUNITY:

We create and manage influencer campaigns that spark action within the communities that matter the most. We are everywhere your audiences are, optimizing content to have the biggest impact and return. Our community managers run campaigns across consumer and corporate channels, working with influencers, analysts, and online communities to help find and nurture advocates.

Public Relations, Marketing Communications, Social Media, Digital, Branded Content, Creative, Strategy and Insight, Community Management, Communications, Influencer Management, Social Listening, Media Training, Video Production, Copywriting, and Content Marketing