Value proposition

The award-winning digital studio that produces original content entertaining billions worldwide

TheSoul Publishing is the world’s leading digital studio that produces engaging, positive, and original content for a global audience. With a creative team based in more than 70 countries and six continents, TheSoul Publishing showcases entertaining brands in 21 languages, which are distributed through a social media-driven cross-platform network.

TheSoul Publishing’s award-winning portfolio offers a wide range of enjoyable content, including cutting-edge 3D technology, stop-motion production, live-action videos, music, craft projects, and vibrant animation, across its universe of well-known channels, including the world’s number one DIY brand, 5-Minute Crafts®, Bright Side, 123 GO!, Avocado Couple, La La Life, Teen-Z, Baby Zoo, Slick Slime Sam, and Polar.

With over 2 billion social media followers across Facebook, Instagram, TikTok, YouTube, Pinterest, and Snapchat, TheSoul Publishing creates irresistibly shareable content for all ages. The company continues to expand its presence in the digital content, talent management and creator services landscape, exemplified by its acquisition of Underscore Talent and the growth of Shorthand Studios.

TheSoul Publishing has garnered numerous accolades, including top honors and nominations from the Webby, Shorty, Telly, Viddy, Streamy, Stevie, and Lovie awards. The company was named ‘Digital Studio of the Year’ at Digiday’s 2023 Video & TV Awards, won 'Best YouTube Presence' at the 2023 Shorty Awards, and received a nomination for ‘Social Media Team of the Year’ at The Drum’s 2023 Online Media Awards.

Founded in 2016, TheSoul Publishing is headquartered in Cyprus with production studios and offices in Europe and the U.S.

For more information, please visit TheSoul Publishing’s website: http://thesoul-publishing.com

Media, Publisher, Social media, Content, Video production, Illustration, Graphic design, Marketing, Publishing, Writing, Motion Design, Animation, Video, SMM, digital studio, talent management, AI, and social media