Value proposition

Tourism DMO of Rovaniemi - The Official Hometown of Santa Claus® in Lapland, Finland.

Visit Rovaniemi is the DMO and tourist board of Rovaniemi – The Official Hometown of Santa Claus® in Lapland, Finland. Visit Rovaniemi engages in marketing Rovaniemi as a travel destination as well as media visits and PR, tourist information and congress services.

Rovaniemi is the capital of Lapland and the hometown of world-famous goodwill ambassador Santa Claus. Town welcomes over half a million visitors each year from all over the world. Located on the Arctic Circle Rovaniemi serves as a gateaway to Lapland providing scenery, where reality and fairytale meets.

Rovaniemi highlights:
- Santa Claus can be met any day of the year in Santa Claus Village
- Arctic natural phenomena: Aurora Borealis from August to April, the Midnight sun (24/7 light) in June-July), 6 months of snow cover from November to April.
- Lapland’s largest variety of luxury accommodation like glass igloos and glass houses
- Unique activities full year around, such as electric snowmobile safaris, husky and reindeer rides, Northern Lights photography tours, aurora floating, ice breaker cruises and midnight sun tours.
- Wilderness is always just in walking distance and it’s easy to reach with professional guides
- Authentic and traditional meeting place and modern city with great gourmet offering and cultural attractions

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Me Visit Rovaniemellä vastaamme Rovaniemen alueen matkailumarkkinoinnista. Yhtiömme toimenkuvaan kuuluvat alueen matkailun yhteismarkkinointi, imagomarkkinointi, media- ja PR-palvelut sekä matkailuneuvonta ja kokouspalvelut.

Rovaniemi on Joulupukin kotikaupunki ja Lapin pääkaupunki, jossa vierailee vuosittain yli 500 000 matkailijaa ympäri maailman. Rovaniemi sijaitsee täsmälleen Napapiirillä ja sen perinteinen rooli kohtauspaikkana ja porttina Lappiin on voimissaan tänäkin päivänä.

#visitrovaniemi

Destination marketing, Brand marketing, Tourism, Public relations, Communications, Social media, Meeting services, Tourist Information, Events, Campaigns, Destination branding, and Joint marketing