Value proposition

Doing good, for real. You’ll see that focus in our products, our policies, and our partnerships.

We made our mark making natural products like toothpaste and deodorant. But what is most important to us? Working to make positive change by doing good. This has been our focus for over 50 years, and for the next 50, we’re challenging ourselves to help solve some of the world’s biggest social and environmental problems through our products, our policies, and our partnerships. We make natural products that really work – including toothpaste,
deodorant, mouthwash, bar soap, body wash, dental floss, and toothbrushes – by combining naturally derived ingredients and scientific know-how. Most Tom's of Maine products are vegan, kosher, halal-certified and gluten-free. As a Certified B Corporation, we are held to the highest social and environmental standards, and we donate 10% of our profits to nonprofits addressing issues facing our health, our environment, and our kids. Visit us online at https://www.tomsofmaine.com, or connect with us on Instagram, Facebook, or Twitter.