Value proposition

The award-winning bag brand that empowers you to give dignity to children in care. Certified B Corp

Madlug was founded in 2015 by Dave Linton. A man whose only experience in the luggage industry was bags of enthusiasm. He was heartbroken when he learned that most children in care have their belongings moved in a bin bag.

In that moment, Dave set out to do something about it. With £480, he started Madlug and came up with our ‘Buy one, Wear one, Help one’ approach. With every bag purchased, a pack-away travel bag goes to a child in care.