Value proposition

To empower women through fitness and beyond. #iamasweatybetty

Super! Here you go:
We've been on a global mission to empower women through fitness and beyond since we burst onto the scene as the OG of female-first activewear back in 1998.
Fitness That Fits You
Train for success. Or to shut out the noise. [SA1] Fitness looks different to everyone. In a world where our to-do lists are endless and the pursuit if perfection is ever present, we encourage women to release themselves from the daily pressure and say: don’t sweat it. Find fitness that fits you, however that looks.
Our Strength Is In Each Other
We’re driven by the spirit and ideas of the women that make up the Sweaty Betty community. They’re our sisterhood and together we build one another up by embracing our bodies and all that we can do with them.
Crafted To Create Joy
We obsess over the details and design our collections with ease and self-expression in mind. Synonymous with bold prints and supportive shapes, our feel-good leggings fuse performance with style through technical fabrics that keep up with you. With over 8,000 5* reviews, our bestselling Power legging is your sweat-wicking ‘squat-proof’ do-it-all legging for HIIT, studio and hikes (not forgetting the mid-morning coffee run). Enjoying a rest day? Our crease-free Explorer collection makes travelling and taking time out a breeze. And whether it’s your first, furthest or fastest run: our Zero Gravity run tights have been voted ‘Best Leggings’ by Women’s Running Awards and are designed for your best run yet.

Womens sportswear - running, workout, yoga, ski, beach & dance, activewear, Athleisure, apparel, and fashion