Value proposition

Market Research. Smarter.

Lab42 is a full-service quantitative market research firm that fills a gap by combining a highly consultative, professional approach while still being cost effective and nimble. Our offerings include a full suite of market research services - from brand equity, PR studies, optimization studies (like ad tests and concept tests) to advanced analytics (like segmentation and conjoint studies) and infographics.

We are proud to offer high-quality services to all of our clients – from ad agencies, solo consultants, Fortune 100 companies and start-ups.

Survey writing, Infographic creation, Client consultation, Survey programming, Presentation-ready results, market research, Research, brand strategy, brand equity, segmentation, conjoint, concept testing, message testing, logo testing, package testing, and quantitative research