Value proposition

Creating new brands in new spaces, that are outside of P&G’s
current categories, to help consumers live life better.

We bring new-to-the-world brands and products that drive explosive category growth, awakening spaces ripe for innovation so that we can serve and delight consumers - making their lives better.

We combine P&G’s mastery with the passion and magic of entrepreneurs, innovators and creators to design products that deliver superior and irresistable performance.

An incredibly diverse set of innovators. Leaders with world-class expertise. We grow our talent with cutting-edge capabilities and place them in an environment where they can bring their authentic selves to work and make extraordinary happen every day. We’re creating the future of the consumer packaged goods industry.