Value proposition

After earning a BA in Fashion Design from London’s Central Saint Martins and working for top design houses Stella McCartney, Viktor & Rolf, Damir Doma and Hussein Chalayan, Vancouver-born designer Steven Tai launched his own label in 2012.

A self-professed bookworm, Steven Tai’s unique blend of intellect and irony presents a refreshingly new take on a women who stands confidently apart from the mainstream. His quirky collection of innovative and experimental textiles combined with a celebration of the awkward caught the eye of Yohji Yamamoto, who awarded him the inaugural Chloe award at the 2012 Hyères Festival.