Value proposition

Whether we need to make better financial choices, find the love of our life, or transform our career, crowdsourcing
is the key to making quicker, wiser, more objective decisions. And when it comes to crowdsourcing, Dr. Lior Zoref is
the authority to turn to. Dr. Zoref is a researcher, advisor, TED speaker, and author of the best-selling book, Mindsharing. His speech at the TED 2012 Conference in Long Beach, California, was widely-recognized as a conference favorite. Dr. Zoref received a standing ovation for the out-of-thebox, insightful, and hilarious presentation, which The New Yorker dubbed “delightful.” In addition to bringing an ox live on stage, Zoref’s presentation was filled with anecdotes of crowdsourcing in action—including a poll of the
audience that he used to illustrate its power.

Having previously spent 14 years as a vice president in marketing at
Microsoft, he is currently a researcher and advisor whose work has been featured in Fast Company, Harvard
Business Review, NPR, The Huffington Post, and more.

In his fascinating and highly-engaging talks, Dr. Zoref looks at the ways organizations and individuals can draw on
mindsharing to create a greater output with less effort. He shares techniques major corporations are using now to
innovate and problem-solve in record time—all by using the power of “we.” A passionate speaker, Zoref inspires a
new look at the ways we think and make decisions in the era of social networks and crowdsourcing.

After the success of Dr. Zoref’s TED talk, his book, Mindsharing, further emphasized the power of collective
intelligence, exploring how to benefit from the power of fifty, five hundred, or five thousand brains.

Celebrated as “a genius who is also an ordinary guy,” Dr. Zoref has been invited to speak at some of the world’s
most innovative organizations including Google, MIT Media Lab, Columbia University, The White House, Nike,
Microsoft, and LinkedIn.

Keynote Speaker, Advisor, and Author