Value proposition

One Hundred and One Point Nine Megahertz of LIFE

Chai FM is a Jewish community radio station broadcasting to the greater Johannesburg area on 101.9fm. Programming is determined by community research and reflects the diverse views of the community. Based on "Tools for Life"​, Chai FM provides programming that is informative, educational, entertaining and relevant to the community.

The objectives of Chai FM are to: Unite the Jewish community, to build the connection between the community and the land of Israel, to reflect ourselves to ourselves and to provide programming that is relevant, informative, intelligent, honest, engaging, reflects a diversity of views and is ultimately entertaining.

Chai FM is for all the Jews of Johannesburg, irrespective of observance levels, age, gender, race or financial status.

"The station aims to provide a platform for debate and a diversity of opinion"​ says Kathy Kaler, a director of Chai FM. She adds: "It's so easy to think that our communities are insular and we can forget we are each part of a greater "whole"​.

Chai FM was granted a community broadcasting licence in June 2007 and will began broadcasting 9 December 2008

Dei Facto station to reach the Jewish Community in South Africa and globally, Dynamic and Mobile activations and promotions, and Radio listenership is made up of high end consumers, early adopters and LSM 9 and 10