Value proposition

WOIO is one of America's most talked about CBS affiliates, home to red hot CBS primetime shows and a red hot 11pm newscast. Ratings for CBS primetime shows like "CSI: "​ and "Survivor"​ are some of the strongest in the nation, and Cleveland 19 News at 11 is one of the only late newscasts in the country to post three consecutive years of significant audience growth. Since its launch in May of 2002, Cleveland 19 News at 11 has supplanted a thirty-year late news leader near the top of the late news ratings in just three calendar years. The great late night news gains are also pushing other Cleveland 19 Newscasts on WOIO: Cleveland 19 News This Morning and Cleveland 19 News at Noon are all trending upward. And with the addition of Cleveland 19 News at 4 p.m. to the already established 5 p.m. and 6 p.m. newscasts, Clevelanders have plenty of opportunities to watch a news operation clearly on the move.

Through its affiliation with CBS, WOIO is home to NCAA College Football, NCAA College Basketball including the "March Madness"​ Basketball Tournament, several premiere golf events including The Masters, and Tennis'​ U.S. Open.

WOIO's Sign-On Date was May 19, 1985. In 1986, Malrite Communications Group gained majority ownership of the station, which it maintained until September 1998 when Raycom Media purchased the station.