Value proposition

Bringing people together to create premier events and premier events and entertainment celebrating the New Year.

For millions of people around the world, the Rose Parade is an iconic New Year’s Day tradition.

The Rose Parade travels 5 1⁄2 miles down Colorado Blvd. and features four types of entries: floral-decorated floats entered by a participating corporation, non-profit organization or municipality, equestrian units, bands, and Tournament Entries. Rose Parade participants have long histories with the Tournament of Roses and keep the traditions alive.

The earliest Tournament of Roses welcomed 3,000 spectators to its first parade filled with beautiful, horse-drawn carriages covered in flowers. More than a century later, the parade floats are a marvel of state of the art technology, all tucked away beneath flowers and other all-natural materials.

Each year more than 80,000 hours of combined service are supplied by 935 volunteer members of the Tournament of Roses Association. Nicknamed “White Suiters” because of the distinctive white suits every volunteer wears, these community-spirited men and women give up their evenings, weekends and holidays to ensure the success of the Rose Parade® and Rose Bowl Game®.

The Rose Parade is broadcast live in the U.S. by several networks/stations.

For more information about the Pasadena Tournament of Roses, visit www.tournamentofroses.com.



New Year's Day, Rose Parade, Rose Bowl Game, Pasadena, Events, College football, Arts, Music, Floats, and Florals