Value proposition

A British contemporary designer brand with a strong core of luxury essentials.

JOSEPH was founded in 1966 by Casablanca-born Joseph Ettedgui. He was an early champion of now-iconic design houses and emerging brands alike. He created concept stores; places to discover new designers and new ideas, and he inspired customers to appreciate the contemporary.

The JOSEPH own label was created in 1983, placing importance on luxury essentials and providing women with a complete modern wardrobe.

Under the vision of Co-Creative Directors, Anna Lundbäck Dyhr and Frederik Dyhr, who joined JOSEPH in 2020, along with CEO Barbara Campos who joined JOSEPH in 2018,the brand continues to realign with Joseph Ettedgui’s original vision; creating a balance between fashion and a timeless wardrobe of luxury essentials.

Today, JOSEPH has 25 global stores, a 360 digital presence; and over 400 stockists – all vibrant centres of creativity and style. JOSEPH continues to curate an edit of today’s most exciting iconic and emerging designers in their six DESIGNERS AT JOSEPH stores.

The JOSEPH label includes women’s and men’s ready-to-wear, accessories and footwear. Contemporary, sophisticated and effortless - the collections are defined by their quality and flawless fit. Attention to detail and a dedication to craftsmanship runs through each garment.

JOSEPH will continue to define the style of the coming decades just as it did so powerfully in the past.


Womenswear, Menswear, Accessories, Footwear, Luxury Clothing , and Retail