Value proposition

Delivering good hair days since 2001

We’re a young company that have achieved great things so far by creating a best in class styler range that is loved by stylists and consumers alike. We remain fiercely ambitious, with big growth plans, exciting new innovation in the pipeline and geographic expansion.

We pride ourselves on remaining true to our founding ethos - the spirit of transformation - and have established a position at the forefront of the competitive fashion styling sector, where we are renowned as one of the leading hair styling brands around the world and synonymous with style and sophistication.

Professional hair styling tools, education, hair inspiration and style advice, salon sales, retail sales, new product development, design, ecommerce, Digital, and Marketing