Syntagme, communication & influence
Created in 1989
- BETA
Up & running (A)
Existing signals show a regular activity Social networks
773 1,481Activities
Entity types
Location
22 Quai du Général Sarrail, 69006 Lyon, France
Lyon
France
Employees
Scale: 11-50
Estimated: 14
Engaged corporates
52
1 52Added in Motherbase
3 years, 2 months ago
consulting Value proposition
[Automatic translation follows] Communication & Influence. We are a mission-driven company
http://www.youtube.com/watch?v=dOdr4A9-WpI
Influence is not a dirty word!
Communicating is influencing... It is seeking an impact on decisions and behaviors, it is getting the person you are addressing to study another vision of things, to change their reasoning. Influence is therefore preparing opinion, internal or external, identifying and connecting with stakeholders, convincing...
> Meaning
Our mission is to give meaning through three fundamentals: "what we are, what we want, what we defend".
This triptych is the foundation on which communication is built. For Michael Porter, "the essence of strategy is the choice to accomplish its activities in a different way from that of its competitors". Communication, to be noticed, must therefore stand out, be recurrent and be consistent with the fundamentals of identity and current issues.
> Trust
Trust is given but cannot be bought...
In a world where "top down" communication gives way to discussion and cross-functional flows, trust is the only catalyst for influence that allows the organization to be positioned as a credible authority and thus give its full strength to its communication.
> Time
Influential communication requires thinking and acting over time because true influence is that which organizes, structures and anticipates. Because you don't change a thought pattern instantly.
Our 4 areas of intervention:
Corporate and institutional communication // Public affairs // Opinion and crisis communication // Internal communication and social quality®
Syntagme has formed a strategic partnership with Thomas Marko & Associés, a consulting firm in communication and public relations. Syntagme represents TMA in the South-East quarter of France.
TMA represents France in the international network PR The Ecosystem.
Internal communication and social quality®, Public affairs, Corporate and institutional communication, and Opinion and crisis communicationOriginal language
Communication & Influence. Nous sommes Entreprise à mission
http://www.youtube.com/watch?v=dOdr4A9-WpI
L'influence, ce n'est pas un gros mot !
Communiquer, c'est influencer... C'est rechercher un impact sur les décisions et les comportements, c'est amener celui auquel on s'adresse à étudier une autre vision des choses, à changer son raisonnement. L'influence, c'est donc préparer l'opinion, interne ou externe, identifier et entrer en relation avec les parties prenantes, convaincre...
> Le sens
Notre mission consiste à donner du sens au travers de trois fondamentaux : "ce que nous sommes, ce que nous voulons, ce que nous défendons".
Ce triptyque est le socle sur lequel la communication se construit. Pour Michael Porter, "l'essence de la stratégie est le choix d'accomplir ses activités d'une manière différente de celle de ces concurrents". La communication, pour être repérée, devra donc se distinguer, être récurrente et être en cohérence avec les fondamentaux de l'identité et les questions de l'actualité.
> La confiance
La confiance se donne mais ne s'achète pas...
Dans un monde où la communication "top down" fait place à la discussion et aux flux transverses, la confiance est le seul catalyseur d'influence qui permette de positionner l'organisation comme une autorité crédible et de donner, ainsi, toute sa force à sa communication.
> Le temps
La communication d'influence exige de penser et d'agir dans la durée car la véritable influence, c'est celle qui organise, structure, anticipe. Parce que l'on ne modifie pas un schéma de pensée de manière instantanée.
Nos 4 domaines d'intervention :
Communication corporate et institutionnelle // Affaires publiques // Communication d'opinion et de crise// Communication interne et qualité sociale®
Syntagme a noué un partenariat stratégique avec Thomas Marko & Associés, cabinet conseil en communication et relations publics. Syntagme représente TMA sur le quart Sud-Est de la France.
TMA représente la France dans le réseau international PR The Ecosystem.
Communication interne et qualité sociale®, Affaires publiques, Communication corporate et institutionnelle, and Communication d'opinion et de crise
Agence de conseil en communication et influence - Lyon - syntagme
Syntagme, agence conseil en communication, influence et affaires publiques.
https://syntagme.fr/
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