Value proposition

Our mission is to bring sports to all by promoting an active lifestyle & providing great products at amazing prices!

Decathlon is one of the world's largest sporting goods designers, manufacturers, and retailers with a mission to make sports more accessible for all. How do we do this? By creating high-performance products at affordable prices, so everyone of all levels, interests and backgrounds can play.

Founded in 1976 in France, we believe in the power of sports to engage, excite and connect communities. At Decathlon, every member of our team is driven to create the best sports equipment to empower people all around the world to be connected to the sports they love. For over 40 years, we've been committed to creating real value at true cost.

Let's spread the joy of sports together!

Sporting goods designer, manufacturer and retailer, Sporting Goods, Hiking, Backpacking, Cardio Fitness, Running, Cycling, Retail, Sportswear, Sports development, Sports innovation, Omnichannel distribution, International Sports, Sports Community, Water Sports, and Golf