Value proposition

Since its founding in 1961, Cabela’s has earned the title of World’s Foremost Outfitter® without ever letting go of its humble, small-town roots. Much of this success is owed to the knowledgeable outdoorsmen and women we employ. From our corporate headquarters in Sidney, Nebraska, to our growing number of retail locations throughout the United States and Canada, Cabela’s Outfitters are proud of where they work and value being part of a caring family. Because it’s in our nature to sell fun, we find satisfaction in providing customers with a wide variety of innovative, exclusive products and services they can count on for memorable outdoor experiences all year long. We’re passionate about the outdoors, and grateful to those who take the time to appreciate nature and ensure this lifestyle will continue to be embraced by future generations.

Cabela’s also issues the Cabela’s CLUB® credit card, which serves as its primary customer loyalty rewards program.

Hunting, Fishing, Outdoors Gear, and Camping