More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution and lifestyle that would make Harley-Davidson the most desirable motorcycle brand in the world. • Our Mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. • Our Vision: Building our legend and leading our industry …

The nation’s largest powersports event series. Progressive IMS Outdoors is an evolution of the Progressive® International Motorcycle Shows® tour's nearly 40-year stint that not only transitions IMS from the traditional convention center setup to a new open outdoor experience but also creates a festival-like atmosphere that promotes enthusiasts of all ages and levels to come together to better engage with products, each other, and the industry. While continuing its presence as the nation's largest powersports event series, Progressive IMS Outdoors supports the growth of the powersports community by offering a unique experience for consumers and the industry alike. IMS Outdoors …