Value proposition

Powered by shoppers, enhanced by AI

True Fit is the leading AI platform apparel and footwear brands leverage to decode size and fit for consumers, driving conversion, return reduction and loyalty for brands. Its expert fit recommendations are powered by fashion's largest dataset to deliver accuracy across the broadest assortment of demographics and product categories including menswear, womenswear, childrenswear, intimates, swim and footwear.

Through serving shoppers across its network of retailers’ websites, True Fit delivers rich datasets back to retailers to inform their strategies and initiatives - from marketing and merchandising to sourcing and product development. These data sets serve a tremendous need in today’s shifting market - who is this new shopper and how can they be met with relevance?

True Fit is led by an experienced team of executives and leaders from fashion, retail, big data and ecommerce, and is backed by top investors. For more information, visit https://www.truefit.com/business

Follow @truefit on Facebook and Twitter and @findyourtruefit Instagram.

fit personalization, predictive analytics / machine learning, conversion and growth, return reductions, in-store fit solutions, AI, data & analytics, retail technology, personalization, retail tech, fashion tech, data, customer loyalty, customer lifetime value, size recommendations, shopper journey, apparel, footwear, Fit Recommendations, Fit Guidance, and Shopper Data