Value proposition

ANTA Group was founded in 1991 and officially launched the ANTA brand in 1994. It is a comprehensive sportswear company specializing in the design, production, marketing and operation of sportswear, accessories and other sports equipment. Over more than 28 years of development, ANTA has transformed from a traditional private company into a public company that is able to compete internationally and has a modern corporate governance structure, as well as the largest sportswear conglomerate in China.
In 2019, ANTA Group entered into "the coordination and value year"​ with the goal of achieving over 100 billion Yuan of its turnover by 2025 and becoming a respected world-class multi-brand sportswear conglomerate.
In 2016, ANTA Group determined the development strategy of "Single-Focus, Multi-Brand and Omni-Channel"​. In March 2019, ANTA Group announced it has initially realized the acquisition of Amer Sports, a Finnish company. In 2018, ANTA Group achieved a revenue of 24.1 billion Yuan, a turnover of more than 40 billion Yuan and an annual sales of over 70 million pairs of sports shoes and over 100 million pieces of clothing. By August 2018, ANTA's market value had exceeded HK$ 120 billion, ranking the third of the world in the industry. By the first half of 2018, ANTA had paid taxes of over 20 billion Yuan and created more than 100,000 jobs directly and more than 200,000 jobs indirectly.