Value proposition

ASICS Group was founded with the intention to contribute for society by fostering young people through sports.

Kihachiro Onitsuka, aspiring to start a company that would contribute to nurturing youth and the development of society through sports, founded ASICS in 1949. Our founding philosophy of ANIMA SANA IN CORPORE SANO – A Sound Mind, in A Sound Body expresses our desire for people around the world to live healthful, happy lives both physically and mentally.

ASICS manufactures and sells mainly sports footwear, apparel, and equipment across Japan, North America, Europe, Greater China, Oceania, Southeast and South Asia, and other global markets.