Value proposition

Delivering the right content to the right people at the right time

Having launched in January of 2017, kumparan was co-founded and backed by some of the most recognizable names in Indonesia’s media and internet space.

kumparan’s platform offers an intuitive experience of online news and social media tools custom-made for Indonesians. kumparan users can consume stories written collaboratively by the site’s bullpen of 100+ of journalists, see trending stories, and insert comments just like any other online media.

But what makes kumparan different is the fact that it is also a social media platform. The site acts as a dynamic online newsroom where regular users can also become news providers. kumparan users can write stories and follow other users within the platform. Stories are presented in feeds and timelines just like other social media sites but users may also choose to follow a variety of topics and profiles. They will also only see content relevant to their interests in their feeds.

kumparan now have millions of monthly unique visitors, having onboarded several local media outlets into its platform. Some more media will join kumparan’s platform in the coming months.

kumparan has also been able to quickly gain the trust of news and policy makers, says the company. Government officials, experts, politicians, and celebrities have produced content on the platform already. This has thus far served to validate the team’s vision.