Value proposition

Leading outdoor & active lifestyle publication since 2006.

GearJunkie is the leading voice of the outdoors and active lifestyles with breaking news, product reviews, and buying guides.

At GearJunkie, we love the outdoors, and we love great gear. With decades of collective experience in both outdoor activities and product journalism, we are uniquely positioned to report on the world of outdoor recreation like no other website. From offices in Denver, Minneapolis, and Los Angeles, our journalists, writers, and video producers tell stories of adventure and the gear that made it possible.

Our mission is to share these stories with you. We believe every adventurer deserves to easily find the right product for their mission. Whether running three miles before work or hiking the Appalachian Trail, every adventure is enhanced with the right equipment. Our goal is to help you make informed decisions about the gear our experts test first-hand in the field.

Secondarily, we hope to entertain and engage you in the world of outdoor culture. From the controversial to the comedic, our writers examine the news and trends in the outdoors. And we consistently strive for neutral, balanced reporting about conservation, land access and regulation, sustainability, and much more. Each month millions of readers engage with these stories through our website and active social and newsletter channels.

Publishing, Custom Content, Social Media, Live Events, Promotions, Outdoor Media, Gear Reviews, Outdoor News, Digital Media, Production Video, and UGC Microsites