Value proposition

The only market research agency combining qualitative research and Big Data. The most rigorous approaches on the market.

IntoTheMinds is a market research agency operating from Belgium and France and carrying out projects in Europe and beyond.

We specialize in state-of-the-art market research methods to tackle even the most difficult projects :

qualitative research (ethnography, interviews, focus groups, ...)
quantitative research (surveys of all types, Big Data analysis, satisfaction and loyalty surveys)
behavioral modeling (statistical models, predictions, data mining ...)

Examples of projects :

churn prediction for a French bank based on data mining and structural equation modeling
qualitative research for a new financial product (Belgium)
satisfaction study for a Swiss organization (qualitative research + quantitative instrument definition + administration)
data exploitation and visualisation for a mobile operator (Belgium)
brand image research for an apparel brand (Brazil)
study for the implemantation of new kindergartens (Luxembourg)
cartographic studies for the retail sector
customer experience research for various industries and countries


80% of our projects are carried out of Belgium.




customer satisfaction, customer loyalty, customer experience, management consulting, Big Data, GDPR, market research, market research study, qualitative research, and quantitative research