Value proposition

In Japanese, Rakuten stands for “optimism.” It means we are hopeful for the future and believe we can make tomorrow better by what we do today.

So we challenge ourselves to evolve, innovate and experiment to create a more rewarding, happier future for everyone.

Our Rakuten International portfolio spans e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world.

Our diverse businesses unite on a singular mission to make life more rewarding for our customers, our clients, our communities and each other. This dedication defines our vision for the future and animates our passion to reward every day.

If you'd like to join our team, we'd love to hear from you.

technology, advertising, eReaders, TV streaming, internet, logistics, shipping, fulfillment, shopping, cashback, retail, fashion, adtech, fintech, mobile, and ecommerce